ApexMods Posted October 4, 2014 Share Posted October 4, 2014 State Of Decay sells 2 million The milestone reported by GamesIndustry.biz is remarkable, as this is a game with a major publisher (Microsoft Studios, can you believe this?!?) behind it, yet it relies solely on word of mouth promotion. Its success goes a long way to show that you don't need to throw billions of dollars into marketing (or brainwashing), if your game actually has something to offer in the eyes of the players. In light of the often glaringly obvious influence big marketing spending can have on (some) of the game reviewing media, it could become a very welcome change of tides to see more and more titles succeed (or fail) based on real end-user experience (you know, like way back when developers offered actual demos of their games). This may one day very well stem the flood of publishers overhyping their titles before release, just to get away with loads of initial sales before anyone has a chance to notice what a turd the game in question really is. And yes, I'm looking at you, Ubisoft, EA, Activision, etc. 2 Quote Link to comment Share on other sites More sharing options...
Blame Posted October 4, 2014 Share Posted October 4, 2014 You're sort of wrong, lots of youtubers actually advertised it without mentioning advertisement at all. Quote Link to comment Share on other sites More sharing options...
twcrash Posted October 7, 2014 Share Posted October 7, 2014 (edited) I think also Steam helped big time offering it for dirt cheap along with the dlc's. That is how I got them. Also it's damn fun lol.But I would consider Steam and Youtube as "word of mouth" it this technical age of the internet. Edited October 7, 2014 by twcrash Quote Link to comment Share on other sites More sharing options...
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