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Disney tries to cash in on SEAL Team Six...

Pave Low

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On May 3, just two days after Osama bin Laden was killed in a raid on the Al Qaeda leader’s Pakistan compound,

Disney filed trademark applications to use the name "SEAL Team 6" on everything from entertainment, toys, video games, clothing, footwear -- even Christmas ornaments and snow globes.

:blink: wow, that is just in such bad taste... I mean.... wow!

Disney's applications with the U.S. Patent and Trademark Office filed cover three separate categories of goods and services -- meaning, they don't yet have consumer products but intend to in the future.

Damn, this is just commercialism gone too far, trying to turn a quick profit out of this event

but never fear, the Navy's always up for a fight

But 10 days later, on May 13, the U.S. Navy hit back, filing two applications of its own.

The Navy's competing applications sought trademark status for "SEAL Team" posters and clothing, as well as “Navy SEAL” goods and services, identifying the Navy squad as an organization that “develops and executes military missions involving special operations strategy, doctrine and tactics."

The Stealth "black choppers" were not needed though, as Disney execs apparently soon came to the realisation of what a dumb thing they had done and started to backpedal fast.

LOS ANGELES (AP) - The Walt Disney Co. has withdrawn its application to trademark the phrase "SEAL Team 6."

The entertainment company stepped back after the Navy moved to protect the naming rights for the unit of elite operatives that killed terrorist leader Osama bin Laden.

Disney sought the trademark rights on May 3, two days after operatives raided a luxury compound in Pakistan and killed the mastermind of the 9/11 attacks.

It said it was looking to develop a TV show for its ABC subsidiary along the lines of like "NCIS" and "JAG," which are also real-life Navy units.

Disney/ABC spokesman Kevin Brockman says the company pulled the plug on its bid in deference to the Navy's application.

Navy spokeswoman Amanda Greenberg said the Navy is "fully committed" to protecting its trademark rights.

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Yeah, I heard about this at work the other day. I just shook my head. I'd hate to think that I'd have to alter my mod for fear of being sued by Disney for trademark infringement.

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