Ubisoft may charge to unlock features on borrowed or rented games.

[JohnTC02]

In a post-earnings conference call today, Ubisoft CFO Alain Martinez answered an analyst's question about monetizing used games, saying, "We are looking very carefully at what EA is doing regarding what we call 'the $10 solution,' and we will probably follow that line sometime in the future."

http://uk.gamespot.com/news/6262941.html

[Rocky]

It's coming for sure.