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Media Stunt Goes Very Wrong


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Ubisoft marketing partner, Monaco Corporation, apologised for the mix up, but not before putting the blame on another marketing company it said it hired to organise the stunt.

"This was by no means an attempt to get cops down there and get this sort of exposure," said a Monaco Corporation spokesman, adding: "It was just marketing gone wrong,"

I'm assuming the YouTube incident and DRM was not developed by a third-party marketing company xD

The idea itself here is okay, but I guess those guys won't be trying this again without informing the authorities first. Kinda reminds me of a PR stunt Tele2 did last year:

http://edition.cnn.com/2009/BUSINESS/10/27/latvia.fake.meteor.ft/index.html

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