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Ubisoft is good at promoting their games. I've been tempted/excited several times. Delivering the actual goods and public relations they have no clue about. Jamin Shoulet, texture artist, gives his opinion of Ubisoft at about 40 seconds in.

wait, I just noticed something he says in the "last generation" presumably meaning before xbox one and PS4 were released, "we only had static lights..." what a bloody load of ######! we've had dynamic lighting systems since at least 2003! they talk about "immersion" but really watch the video, it's not immersion at all, it's "look at our pretty graphics! aren't they cool! our "volumetric lighting" is so freaking awesome that it looks flat and dull, because we overdid it!" if you want to truly immerse a player, you need more than just the pretty graphics and the in your face UI; it's the

Wow, they really already admitted to that beforehand this time?!? But... but... but... visuals... eye candy... graphics... IMMERSION!!!!1!ZOMG! I was especially impressed by their revolutionary new super-immersive way to display the navigational map in-game. It's certainly very befitting their target demographic and somehow reminded me of this (wait for it):

My excitement for this game went out the window when Ubisoft let slip that they have no intention of making the PC version outshine console versions.