I won't go off on too much of a rant but I saw this coming 3 or 4 years ago when microsoft bought massive inc, and immediately thereafter xbox live was overhauled to make it a more efficient facility for dynamic advertizing.
Advertizers (and micro$oft) are absolutely crazy over this trend, and you can bet they are the reason for the focus on xb360 game developement vs pc games. The dynamic ad system is very "clunky" (and can be disabled) on pc compared to the system perfectly incorporated into xblive.
Make no mistake, decisions like this are ALL about investors and advertisers.
It's not quite as simple as "console is where most gamers play", although that is of course what fuels their strategy. Game consoles will soon be an even more efficient advertizing platform than television, because of the invasive nature which allows "them" to actually get feedback from you without even asking. Do not underestimate what that tactic is worth to advertisers. They've only dreamed of this ability in the past.
And as I warned years ago, we are going to start seeing it's ugly influence on game developement itself, everything from level design to what types of games they feel will facilitate ads better than others.
Youuuuuuuuuul seeeeeeeeeeeee.
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Funny because the game of football is pretty much the same year in and year out, Madden just has up to date rosters and maybe some better graphics. Some other games could learn from that...I'm talking to you Ghost Recon.
I agree totally.Sad thing is that most game reviewers actually complain about no new "revolutionary" changes to the game.
Idiots.
This post has been edited by doubletap: 04 April 2008 - 11:01 AM